Market forces that change with neck-breaking speed. Economic uncertainty that looms over every decision. Lack of internal bandwidth and missing expertise. Cost pressures. Competition. Technology. Mergers. Acquisitions. New players. New brands. New products. New opportunities.
- Facebook ( over 200 share’s in 200 different groups
- YouTube ( Promotional video )
- Instagram ( Photo & Video Advert )
- Linkedin ( professional business profile )
- WhatsApp/SMS ( over 10.000 people in our database )
- Email Marketing ( over 100.000 people in our database )
- Google Marketing & SEO
- Advert on other websites
Whatever the reason, the B2B landscape has changed dramatically. It’s time for a new way to run the marketing operations of your business. One that’s strategic. Tech-savvy. Efficient. Results-driven. Turnkey. Proven. We start with the big picture to ensure that all of your promotional efforts are closely integrated – because if your marketing efforts aren’t working together, they’re working against you.
ZENO PRODUCTION INTEGRATED MARKETING SERVICES
- Strategy & Planning
- Branding & Rebranding
- Content Creation
- Graphic Design
- Web Development
- PR & Social Media
- Digital Marketing
- Trade Shows
- Video & Photography
- Email Marketing
In marketing, it’s tempting to jump straight to tactics before setting a marketing strategy – create a brochure, send a press release – because it feels good to “do something” to promote your business. But if your marketing efforts aren’t working together, they’re working against you.
An ZP marketing strategy is a complete plan. We begin with clearly identified goals and then determine the approach, process, timing, division of labor, budgets and metrics for success. Depending on your marketing needs, each integrated marketing plan covers Web development, PR/media relations/social media, email marketing, search engine marketing, thought leadership, case study and white paper writing, print and digital advertising, trade shows and more.
Your “brand identity” is the combination of verbal, visual and emotional attributes that define your company and set it apart from the competition. How your branding makes people feel and react are key drivers of brand perception.
YOUR LOGO IS NOT YOUR BRAND
ZP specializes in creating new brand identities and revitalizing sluggish branding. But what exactly does that entail? Ask a design firm to create your brand, and they’ll design you a logo and a business card. Ask a web development agency, and they’ll program you a website. ZP, on the other hand, brings your branding to life.
A THOUGHTFUL, PROVEN BRANDING PROCESS
We begin the branding process by interviewing your executive team and developing a gap analysis. Then we write comprehensive brand messaging for your elevator speech, products and services and target demographics. We use this content to boost your brand recognition through an integrated trade show, PR and trade advertising strategy. We write SEO-friendly case studies and white papers. We manage your social and email marketing. We do all of this, and more.
At its heart, your brand is a story – the promise you make to your customers. It takes talented writers to successfully define that brand, distinguish it from the competition and compel customers to take action.
“Altitude has a refreshingly effective approach to integrated marketing. Their counsel is always backed by top-notch planning, creative ideas and excellent follow-through.”
Amy K. Leslie, Director, Marketing & Business Development, Olympus Imaging America — Client since 2012
AT ZENO PRODUCTION, CONTENT IS KING
Many of our staff started their careers as professional writers and editors in magazines, books and newspapers. That’s intentional, because the heart of integrated marketing is effective communication – telling the story of your brand in the most compelling, targeted and effective way in every media or venue: Web, video, advertising, email, PR, trade shows, blogs, case studies and more.
Our graphic design expertise is a blend of brand identity, strategy, creativity, user experience, functionality, graphics and typography. We enable you to present a polished, consistent, professional brand image every step of the way.
IN GRAPHIC DESIGN, FORM FOLLOWS FUNCTION
The slickest print piece, nicest trade show backdrop, most clever print ad or catchiest Web banner will ultimately fall short of the intended goal if it fails to integrate with the rest of your marketing efforts. That’s why we begin every graphic design effort with the View from 30,000 Feet.
STRATEGY DRIVES DESIGN
We ensure that business goals drive creative – not vice versa. Armed with a strategic framework, we put our award-winning creative team to work for you – building brand awareness and driving leads by delivering valuable content and outstanding design. Whether it’s print or digital, graphic design fully integrates with the rest of your marketing mix.
GRAPHIC DESIGN FOR ANY MEDIA
Over the years, we have designed and produced nearly every imaginable form of collateral – award-winning websites, attention-grabbing trade show displays, product packaging, print advertising campaigns, promotional videos, software user interfaces, brochures, datasheets, signage, multimedia white papers and more. And as catalysts for the process, we see every project through from beginning to end, from brainstorming, to concept, content, design, production and distribution.
Whether prospects learn about your business from a search engine query, colleague, brochure, trade show or media hit — your website is the first place they will visit to learn more.
When we add up the number of years that everyone on staff has been involved in web design, programming and writing, we have more than a century of expertise. That’s why an ZP Marketing website is part science, part art, part technology – and 100 percent best in class. Our premium web development drives leads, provides critical sales support, elevates the visibility of your brand and establishes your business as an industry leader.
YOUR BUSINESS IS OPEN 24 HOURS A DAY
A website is far more than an Internet address. In an increasingly web-centric world, your website represents your brand 24/7/365. In truly integrated fashion, ZP ensures that a web development project serves as the epicenter of all your marketing – the start and end point for every promotional effort, including PR, trade shows, advertising, email marketing and social media.
COMPLETE, END-TO-END WEB DEVELOPMENT
ZP websites are complete solutions, offering superior value and ROI. Our web development services cover everything – planning, design, copywriting, action funnel, search engine optimization, page buildout and web hosting. Our clients take comfort in knowing that we drive the process and alleviate the pains of a typical Web development initiative.
Zeno Production ensures that your PR and social media plans mesh with your marketing and business development goals – generating leads and increased awareness among decision-makers.
WHAT EXACTLY GOES INTO “PR”?
At ZP, the term “PR” covers both traditional public relations and social media – both guided by proven tools, tactics and measurements that are integrated into your overall marketing mix. Effective B2B PR is about being a valuable resource for relevant media reporters and key influencers – developing relationships and providing useful content and ideas that clearly distinguish your brand from the competition.
USING THE RIGHT TOOLS FOR THE JOB
ZP bases all of its PR efforts on metrics and data – in-depth research into the right print, electronic and social media channels to reach your prospects. Whether it’s feeding digital channels with fresh content, developing relationships with trade media, growing your base of social followers or creating targeted thought leadership campaigns through email marketing, ZP connects your business with the people whose interests are most closely aligned with your brand.
CHOOSING THE RIGHT PARTNER
Our PR team is relentlessly focused on creating meaningful connections with the reporters, influencers and prospects who will impact your company’s bottom line. We know a one-size-fits-all approach doesn’t work. We practice the art and science of handcrafted PR and social media marketing, developing a customized strategy and seeking precisely targeted placements and exposure over sheer numbers of media hits.
Our data-driven digital marketing and SEO strategies and techniques boost website traffic, drive new leads, raise brand visibility – and provide the highest return on your digital investment.
SEO & SEM
The goal of a website isn’t just to look great. It must continuously attract – and convert – the right kind of visitors. We can help.
METRICS & ANALYTICS
Nothing is worse than spending money and not being able to understand your ROI. We offer true visibility into what’s really going on.
Our conversion optimization toolset relies on a unique mix of data and expertise to help you convert website visitors into leads – and customers.
PAID MEDIA DISPLAY
From retargeting/remarketing to B2B display advertising, we know how to get your message in front of the right visitors.AC
We know both the upsides and the downsides to trade shows – and how to manage both. A trade show represents a significant investment, and we’ll make sure yours pays off.
REDEFINING THE START AND FINISH
ZP helps plan, promote, design and leverage dozens of trade shows and events each year. For our clients, trade show marketing starts months before the exhibit floor opens – and ends months after it closes. That’s because a trade show isn’t just a chance to hang out with industry buddies for a few days. It’s a powerful conduit for new business and a brand focal point for specific marketing efforts.
MUCH MORE THAN A “NECESSARY EVIL”
Trade shows are expensive. They can have questionable ROI. Sometimes you have to be there – because your competitors are there, too. But that’s all the more reason to be thoughtful and strategic about it. For ZP, a trade show is not an isolated event – it’s a focused opportunity to promote your business in the months leading into and out of the show itself.
GETTING INTO THE TRADE SHOW STATE OF MIND
We start by developing a trade show strategy for the entire year. Which shows should you attend? Which should you avoid? What kind of presence do you need at each? How can you make the most impact before, during and after the show?
PUTTING THE PLAN INTO ACTION
Our seasoned trade show and event planning team works closely with you to create a customized booth space that meets your goals and budget. Collateral and giveaways are created. Social media and advertising plans are developed. Everything works together to present a professional, unified appearance – all with the goal of increasing booth traffic, gathering leads and ensuring the best ROI possible.
Imagery is a critical part of brand image. Video is increasingly favored as medium for information consumption and entertainment – and by Google.
A well-rounded brand image and marketing strategy includes both.
At ZP, we have the visual aspect of your brand covered. Our clients use Altitude-produced animated vignettes as part of their websites, search campaigns, trade show displays and sales presentations every day. From our in-house photo studio and video production equipment to our expertise in coordinating large-scale shoots by specialized third-party vendors, we can take your company beyond words.
Attention spans are shortening by the day. Short-form video (a combination of animation, stills, video snippets and text) is increasingly favored as a way to get information out to customer and prospects – and an easy way to leverage the power of digital media. We offer a full suite of video production services, from “kinetic text” vignettes to traditional commercials.
Email has evolved into a precision marketing tool that reaches the right people at the right time with highly targeted and relevant messaging. But today, customers don’t think in terms of a channel or channels — it’s just life. They move seamless across media, which means your email marketing campaigns need to do the same.
Email Solutions in a Cross-Channel World
Building on your email database we can bring you a rich and detailed picture of the individuals behind the addresses. It means your email can do so much more, including:
SMS: strengthen email messaging with SMS contacts, driving traffic to websites and use geo-location technologies to encourage footfall to the high street.
Social: integrate email with social media for targeted campaigns that extend reach — and reconnect with ‘lost’ email customers by finding and re-engaging through Facebook.
Display: approach email customers with highly relevant offers once they’ve clicked through on a web display ad.
Deliverability: our validation solutions, deep expertise and strong relationships with ISPs ensure that your emails always hit the target and hit inboxes when customers are most likely to open them.
Target: deploy the right campaign to the right customer by, for example, understanding what they’re looking for online and analysing recent purchase history.
Maximised Opportunities: use opportunities such as welcome, order confirmation and abandoned basket emails to drive cross and up selling.
Mobile Optimised: optimise email for mobile devices such as smartphones and tablets — with eye-catching design that renders beautifully on any device.